Well Fargo BankRe-Envisions Online BankingWells Fargo Re-Envisions Online Banking for Corporations As It Moves to Leading Internet Bank Adds New Features Designed to Help Businesses
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Re-Envisioning Online Banking for Corporations The next generation of online banking from Wells Fargo primarily focuses not on what but on how we deliver information to customers. It's giving customers the information when, where and how they need it to do their job effectively and more efficiently. "We've re-engineered our internet portal starting with a number of challenges raised by our customers, who answered the call to brainstorm ways that the Internet could meet their financial services needs in the future," stated Steve Ellis, Wells Fargo executive vice president, Wholesale Services. "With that input in mind, the Wells Fargo team got together and brought the future to life." The important advances, many of which are outlined below, have dramatically improved Wells Fargo's Commercial Electronic Office® (CEO®) offering, which was already considered by many observers and analysts to be the industry leader for corporate banking customers. As an early adapter to Wells Fargo's award-winning Commercial Electronic Office (CEO) portal, Oracle has never looked back. Commented Philip Rice, treasurer of Oracle Corporation: "The CEO portal has significantly improved our ability to access detailed account balance information, track transactions, and make quick investment decisions 24/7. We use the CEO for foreign exchange activity, ACH and wire transfers and for daily treasury information reporting. The CEO allows for great security controls and more flexibility in how we download our reports. We can view all our positions in any form we want, as well as customize the reports to see only the data we want to see, all in real-time, enabling us to make faster, better decisions. We would certainly recommend the CEO to other corporations." The Future - Available Now CEO Event Messaging: Event Messaging Service enables Wells Fargo to
push information out to customers with notifications that: The introduction of CEO Event Messaging Service reinforces Wells Fargo's innovative customer-centric approach, which provides customers critical information however and whenever they need it. CEO Event Messaging Service is the most robust product of its kind now in use. CEO Portlets: "Portlets" provide a customizable snapshot of key account balances and critical report data for CEO customers that appears immediately upon log-in. After viewing the overview information in their portlet, customers can obtain more detail by clicking on a link that takes them to the actual application within CEO, such as Account Balance or Treasury Information Reporting. New portlets will be continually added based on the individual customer's needs (near-term possibilities include initiating wires, stop payments and search requests), and over time new features will be added to the portlets such as key Wells Fargo contacts and realtime alerts. Customer-Centric Servicing: Customer service is critical to the success of any online offering. As Danny Peltz, Wells Fargo executive vice president, Wholesale Internet Solutions, points out, "It's not just what innovative products we offer, it's more about how we deliver them. We spend a great deal of time ensuring that our online offerings are easy to learn and master." Three cutting edge examples include: iCEO: An internal tool modeled after the Commercial Electronic Office customer portal. iCEO connects all of our disparate sales, service and delivery tools through a single sign-on, centered on the customer’s needs. It requires minimal training and can be personalized to the role and workflow of the user. It will also enable the internal users to react at the speed of customer demand, stay oriented around the customer’s life cycle and share data and tools with the customer CEO portal. ServiceView: Delivered through iCEO, a servicing platform that will
help deepen the bank’s customer relationships by providing customer
service agents a complete view of the customer’s servicing experience
across all wholesale lines of business. Unlike most siloed servicing
centers that operate independently and have minimal communication,
ServiceView will provide one, consistent view of the customer, regardless
of which Wells Fargo business group they are dealing with. Understanding
the customer’s experience across wholesale will transform the way we
provide service to our customers, allowing us to proactively analyze
potential issues and recommend solutions to streamline their workflow and
create greater efficiencies. Self-Directed Tools for Customers: The CEO platform was designed to allow administrators to perform many tasks that had previously required a phone call to the bank, saving customers time, giving them more control, and making their jobs easier. Some of the self administration tasks administrators can carry out
include: What's Next? Even as the company rolls out this latest series of improvements to its online banking service, it has already started working on its next set of challenges. "We're pausing to announce these new features and services, but we're not resting," added Wells executive Ellis. "Even though we feel that this round of improvements puts us years ahead of both our clients' expectations and our competitors' positions, additional innovations are continually being dreamt up, evaluated, and initiated. We are committed to making sure that Wells Fargo's internet offerings represent the future of banking."
San Francisco — May 19, 2004
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