Royal Bank

No Fee Visa Rewards Card

RBC Royal Bank is launching a new no fee Visa rewards card that gives consumers the ability to earn points towards travel, merchandise and gift certificates. The new RBC Rewards Visa Classic card provides points under the RBC Rewards program which gives clients access to the widest array of reward options available to Canadian cardholders. "No other credit card offers as many reward options without a fee," said Andrew Mitchell, RBC's senior manager, RBC Rewards. "The RBC Rewards Visa is designed for consumers who have lower-to-moderate monthly spending, who don't want to pay an annual fee, but still want to be rewarded with points for using their card."

Points earned under the RBC Rewards program, which launched in April 2003, are redeemable for air travel on any airline without black-out periods, cruises, tours, hotel accommodations, and car rentals. RBC Rewards also include gift certificates from some of Canada's best known merchants like Future Shop, Famous Players, and Esso, as well as over 200 merchandise items from top-name manufacturers such as Sony, Roots and Callaway Golf. Points can even be redeemed for RRSP or RESP contributions.

 "The RBC Rewards Visa will give cardholders one point for every two dollars spent," added Mitchell. "Along with the other great RBC Rewards available, cardholders can also redeem their points for donations to the Canadian Olympic Excellence Fund and receive a tax receipt - a first in Canada."

The new no-fee card joins a full suite of RBC card options, including the
fastest growing card - RBC Visa Platinum Avion. Through RBC Rewards Avion
cardholders earn one point for every dollar spent so they can earn points
faster and redeem for the same rewards, but sooner.
People can learn more about RBC Reward redemption options, or whether the
no-fee RBC Rewards Visa Classic card is right for them by calling
1-800 ROYAL(R)12, clicking www.rbcroyalbank.com/cards or visiting a nearby
branch.

About RBC Financial Group - Royal Bank of Canada (RY: TSX, NYSE) uses the initials RBC as a prefix for its businesses and operating subsidiaries, which operate under the master brand name of RBC Financial Group. Royal Bank of Canada is Canada's largest financial institution as measured by market capitalization and assets, and is one of North America's leading diversified financial services companies. It provides personal and commercial banking, wealth management services, insurance, corporate and investment banking, and transaction processing services on a global basis. The company employs 60,000 people who serve more than 12 million personal, business and public sector clients through offices in North America and some 30 countries around the world.

TORONTO, March 31