Most men will not want to admit it, but they too are
interested looking good. Many of them secretly use their wives or
girlfriends Mary Kay products. There are obviously products like eye
makeup remover they'll never use, except of course after a Halloween
party. But, they are interested in what you are doing and what all those
products are used for.
When they do ask you a question, remember to talk slow
and assume that they know nothing about all this. Guys are concerned
with looking macho and not appearing effeminate or gay. If you want them
to get involved then start them off with something simple like the 3-In-1
cleanser.
After they start to use it, then suggest another product
based upon their comments and what you perceive to be their needs. You
may then also want to suggest some of the men's line.