Barclays Bank

A brighter future for businesses with bright marketing

Barclays has developed a brand-new seminar to help small business owners and managers to boost their sales and marketing power. From April 19 until June 29 the bank will be running a programme of 22 seminars across the country – “Bright Marketing for Smarter Business”.

Barclays research shows that entrepreneurs want to increase the time they currently spend on business development and marketing activity by at least 50% to 12 hours per week. Developing new business ideas and finding new customers are essential for any business and attendees of the seminar will receive a wealth of information, tips and advice on everything from differentiating themselves from competitors through to better understanding customers and how best to attract them.

Alison Hopkins, Managing Director of Small Business at Barclays said: “Good marketing can be the key to success. It is vital to be able to identify and meet the real needs of customers, whilst at the same time remaining profitable. The Bright Marketing seminars provide valuable advice to help small businesses continue to succeed and grow”.

The seminars have been developed by Barclays and is being delivered by leading business and marketing guru, Robert Craven. Robert is author of ‘Kick-start Your Business’ and ‘Customer is King’. He is also managing director of The Directors’ Centre, has run his own restaurant, sound recording studio and training company and was formerly head of small business programmes at Warwick Business School.

The seminar is free of charge and is open to all small businesses whether they are Barclays customers or not.